* The survey included a total of 12,575 consumers in 12 countries.
According to the source, respondents were asked whether they would be willing to pay more for a better quality product.
Citation formats
Preference for premium grocery products in Tanzania 2018, by type
Nearly out of 10 consumers in Tanzania would pay more for higher quality staples foods, according to a survey conducted in 2018. Other ** percent of respondents would be willing to spend more money in order to get better soft drinks, while ** percent would do the same to purchase milk. On the other hand, only percent reported the intention of paying more for premium spirits and wine.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
BCG. (March 3, 2019). Share of consumers who would pay for higher quality grocery products in Tanzania as of 2018, by type of product [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1271501/preference-for-higher-quality-grocery-products-in-tanzania/
BCG. "Share of consumers who would pay for higher quality grocery products in Tanzania as of 2018, by type of product." Chart. March 3, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1271501/preference-for-higher-quality-grocery-products-in-tanzania/
BCG. (2019). Share of consumers who would pay for higher quality grocery products in Tanzania as of 2018, by type of product. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1271501/preference-for-higher-quality-grocery-products-in-tanzania/
BCG. "Share of Consumers Who Would Pay for Higher Quality Grocery Products in Tanzania as of 2018, by Type of Product." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Mar 2019, /statistics/1271501/preference-for-higher-quality-grocery-products-in-tanzania/
BCG, Share of consumers who would pay for higher quality grocery products in Tanzania as of 2018, by type of product ÌÇÐÄÆƽâ°æ, /statistics/1271501/preference-for-higher-quality-grocery-products-in-tanzania/ (last visited July 29, 2026)
Share of consumers who would pay for higher quality grocery products in Tanzania as of 2018, by type of product [Graph], BCG, March 3, 2019. [Online]. Available: /statistics/1271501/preference-for-higher-quality-grocery-products-in-tanzania/
