* The survey included a total of 12,575 consumers in 12 countries.
According to the source, respondents were asked whether they would be willing to pay more for a better quality product.
Citation formats
Preference for higher quality soft drinks in African countries 2018
Nearly *** in every 10 consumers in Ghana would pay more for soft drinks and other non-alcoholic beverages in higher quality, according to a survey conducted in 2018. Similarly, ** percent of respondents in Tanzania reported they would pay more for higher quality soft drinks. On the other hand, only ** percent of consumers in Morocco reported they would feel the same.
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BCG. (March 3, 2019). Share of consumers who would pay for higher quality soft drinks in Africa as of 2018, by selected country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1270928/preference-for-higher-quality-soft-drinks-in-african-countries/
BCG. "Share of consumers who would pay for higher quality soft drinks in Africa as of 2018, by selected country." Chart. March 3, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1270928/preference-for-higher-quality-soft-drinks-in-african-countries/
BCG. (2019). Share of consumers who would pay for higher quality soft drinks in Africa as of 2018, by selected country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1270928/preference-for-higher-quality-soft-drinks-in-african-countries/
BCG. "Share of Consumers Who Would Pay for Higher Quality Soft Drinks in Africa as of 2018, by Selected Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Mar 2019, /statistics/1270928/preference-for-higher-quality-soft-drinks-in-african-countries/
BCG, Share of consumers who would pay for higher quality soft drinks in Africa as of 2018, by selected country ÌÇÐÄÆƽâ°æ, /statistics/1270928/preference-for-higher-quality-soft-drinks-in-african-countries/ (last visited July 22, 2026)
Share of consumers who would pay for higher quality soft drinks in Africa as of 2018, by selected country [Graph], BCG, March 3, 2019. [Online]. Available: /statistics/1270928/preference-for-higher-quality-soft-drinks-in-african-countries/
