According to a survey conducted in 2021 among selected Asia-Pacific countries, most consumers found advertisements on over-the-top (OTT) video platforms only of remote relevance. Although only ** percent of Australian consumers perceived ads on OTT platforms as very relevant, the same survey revealed that among these mentioned platforms, OTT offered the most engaging ads and had the most influence on product selection and purchase among consumers in Australia.
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InMobi. (August 31, 2021). Perceived relevance of advertisements shown on over-the-top (OTT) platforms in selected Asia-Pacific countries in 2021, by country and type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1271349/apac-relevance-of-ads-on-ott-platforms-by-country-and-type/
InMobi. "Perceived relevance of advertisements shown on over-the-top (OTT) platforms in selected Asia-Pacific countries in 2021, by country and type." Chart. August 31, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1271349/apac-relevance-of-ads-on-ott-platforms-by-country-and-type/
InMobi. (2021). Perceived relevance of advertisements shown on over-the-top (OTT) platforms in selected Asia-Pacific countries in 2021, by country and type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1271349/apac-relevance-of-ads-on-ott-platforms-by-country-and-type/
InMobi. "Perceived Relevance of Advertisements Shown on Over-the-top (Ott) Platforms in Selected Asia-pacific Countries in 2021, by Country and Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Aug 2021, /statistics/1271349/apac-relevance-of-ads-on-ott-platforms-by-country-and-type/
InMobi, Perceived relevance of advertisements shown on over-the-top (OTT) platforms in selected Asia-Pacific countries in 2021, by country and type ÌÇÐÄÆƽâ°æ, /statistics/1271349/apac-relevance-of-ads-on-ott-platforms-by-country-and-type/ (last visited July 31, 2026)
Perceived relevance of advertisements shown on over-the-top (OTT) platforms in selected Asia-Pacific countries in 2021, by country and type [Graph], InMobi, August 31, 2021. [Online]. Available: /statistics/1271349/apac-relevance-of-ads-on-ott-platforms-by-country-and-type/
