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Share of shopping timing plan for category explorers for the festive season in India as of August 26, 2021

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Source

In cooperation with
Release date

September 2021

Region

India

Survey time period

August 12 to August 26, 2021

Number of respondents

2,500 respondents

Special properties

among users of InMobi's mobile programmatic platforms

Method of interview

Online survey

Supplementary notes

Original question: "When do you plan to explore specific brands for these categories?"

Citation formats

Share of festive shopping timing plan for category explorers India 2021

Published by
Yihan Ma,
Oct 26, 2021
According to a survey in 2021, around ** percent of category explorers in India already started exploring for the festive season but only ** percent started buying. Among the respondents, around ** percent of people planned to explore just before Diwali but about ** percent planned to buy during that period.
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Festive season retail in India Holiday season e-commerce in the United StatesHoliday season in CanadaFestivals in FinlandHoliday season shopping in Australia
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