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Share of consumers who would pay for higher quality chocolate in Africa as of 2018, by selected country

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Source

Release date

March 2019

Region

Africa

Survey time period

January to March 2018

Number of respondents

12,575 consumers*

Special properties

including other candies

Method of interview

Face-to-face interview

Supplementary notes

* The survey included a total of 12,575 consumers in 12 countries.
According to the source, respondents were asked whether they would be willing to pay more for a better quality product.

Citation formats

Preference for higher quality chocolate in African countries 2018

Published by
T. Ozbun,
Oct 21, 2021

Nearly ** percent of consumers in Ethiopia would pay more for getting higher quality chocolates and other candies, according to a survey conducted in 2018. This was the highest share recorded among the twelve African countries surveyed. In general, consumers of these markets did not value quality over price for such items. For instance, only *** percent of consumers in Uganda would be willing to pay more to get higher quality chocolates and candies.

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