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Leading reasons to buy cosmetics via flea market applications and auction platforms in Japan as of September 2021

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Source

Release date

October 2021

Region

Japan

Survey time period

September 10 to 12, 2021

Number of respondents

3,980 respondents

Age group

15-69 years

Special properties

survey among female users registered as consumer producers at @cosme

Method of interview

Online panel

Supplementary notes

Original question: "What are your reasons for buying cosmetic products via flea market applications or auction platforms (Mercari, Rakuten furima (Frill), PayPay furima, Yahoo! Auction, etc.)?"

Respondents have bought cosmetics via flea market applications or auction platforms before.

Citation formats

Major reasons to buy cosmetics on resale platforms among women in Japan 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 21, 2021
The leading reason to buy cosmetics on C2C e-commerce platforms among women in Japan was to acquire the products cheaper as revealed in a survey conducted in September 2021. While almost of female respondents wanted to buy cosmetics even just a little bit cheaper via resale platforms, less than *** percent considered the procurement via private individuals on auction and flea market platforms safer and more trustworthy.
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