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Leading skin care and cosmetics brands considered to purchase among consumers in Australia as of November 2024, by gender

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Source

Release date

February 2025

Region

Australia

Survey time period

December 1, 2023 to November 30, 2024

Number of respondents

11,300*

Special properties

nationally representative sample

Supplementary notes

*Respondent count per gender cohort: n>5,500.

Survey question: When you next purchase personal care products, from which of the following brands would you consider purchasing?

Only the top 5 are represented.

Citation formats

Popular skin care and cosmetic brands considered Australia 2024, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, May 8, 2025

British personal care brand Dove took the number one spot as Australians' top considered skin care and cosmetics brand for both female and male consumers as of November 2024, with around **** percent of female respondents considering buying products from the brand. Across the genders, the same skin care and cosmetic brands were included within the top five; nonetheless, the popularity of L'Oréal was higher among women.

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