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Share of women supporting the promotion of cosmetic products by male models in advertisements in Japan as of April 2021

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Source

Release date

May 2021

Region

Japan

Survey time period

April 9 to 11, 2021

Number of respondents

5,820 respondents

Age group

18-69 years

Special properties

survey among female users registered as consumer producers at @cosme

Method of interview

Online panel

Supplementary notes

Original question: "Regarding the use of men as advertisement models for cosmetic products."

Citation formats

Share of women supporting male models for cosmetic ads in Japan 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 18, 2021
The majority of women in Japan would support male models in cosmetics advertisements as revealed in a survey conducted in April 2021. While ** percent of female respondents considered it to be great if men were promoting cosmetic products, only close to **** percent voiced their rejection of the thought.
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Men's beauty in JapanBeauty industry in JapanFashion industry in JapanBeauty services in JapanMen in Japan
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