Information on total population: Base: German-speaking population aged 14 and older in private households at the place of their principal residence in the Federal Republic of Germany
Information on total sample: 2024: 23,485 respondents, representing 70.48 million people
Information on target group: Women 2024: representing 35.81 million people
Information on target group: Men 2024: representing 34.67 million people
Further information on methodology can be found: here.
Citation formats
Nutrition preferences by gender in Germany in 2024
In 2024, around ** percent of women in Germany paid attention to good deals when grocery shopping, compared to ** percent of men. This graph shows the results of a survey conducted in Germany on various nutrition preferences of the German population, by gender. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
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IfD Allensbach. (June 18, 2024). Nutrition preferences of the population in Germany in 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1088643/nutrition-preferences-by-gender-germany/
IfD Allensbach. "Nutrition preferences of the population in Germany in 2024, by gender ." Chart. June 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1088643/nutrition-preferences-by-gender-germany/
IfD Allensbach. (2024). Nutrition preferences of the population in Germany in 2024, by gender . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1088643/nutrition-preferences-by-gender-germany/
IfD Allensbach. "Nutrition Preferences of The Population in Germany in 2024, by Gender ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jun 2024, /statistics/1088643/nutrition-preferences-by-gender-germany/
IfD Allensbach, Nutrition preferences of the population in Germany in 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/1088643/nutrition-preferences-by-gender-germany/ (last visited July 24, 2026)
Nutrition preferences of the population in Germany in 2024, by gender [Graph], IfD Allensbach, June 18, 2024. [Online]. Available: /statistics/1088643/nutrition-preferences-by-gender-germany/
