Information on main unit: Base: German-speaking population aged 14 years and older in private households at the main place of residence in the Federal Republic of Germany.
Information on total sample: 2019: 23,318 respondents, representing 70.60 million people 2020: 23,191 respondents, representing 70.64 million people 2021: 22,563 respondents, representing 70.54 million people 2022: 23,015 respondents, representing 70.60 million people 2023: 23,524 respondents, representing 70.08 million people 2024: 23,485 respondents, representing 70.48 million people
Further information on methodology available .
This question was phrased by the source as follows: „Various groups of people are listed here. In which case would you say, 'That could be me.'? That is, which of these groups would you include yourself in? You only need to tell me the corresponding numbers. Group: people for whom it is important to save energy."
Citation formats
Number of people who find saving energy important in Germany 2019-2024
In 2024, almost ** million Germans thought that saving energy was important. This was a noticeable increase compared to the previous year, probably due, at least in part, to the rising energy prices. The figures in the timeline are based on a survey conducted in the country among respondents aged 14 and older.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
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IfD Allensbach. (June 18, 2024). Number of people who think that saving energy is important in Germany from 2019 to 2024 (in millions) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/1295811/saving-energy-importance-attitude-germany/
IfD Allensbach. "Number of people who think that saving energy is important in Germany from 2019 to 2024 (in millions)." Chart. June 18, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/1295811/saving-energy-importance-attitude-germany/
IfD Allensbach. (2024). Number of people who think that saving energy is important in Germany from 2019 to 2024 (in millions). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/1295811/saving-energy-importance-attitude-germany/
IfD Allensbach. "Number of People Who Think That Saving Energy Is Important in Germany from 2019 to 2024 (in Millions)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Jun 2024, /statistics/1295811/saving-energy-importance-attitude-germany/
IfD Allensbach, Number of people who think that saving energy is important in Germany from 2019 to 2024 (in millions) ÌÇÐÄÆÆ½â°æ, /statistics/1295811/saving-energy-importance-attitude-germany/ (last visited July 23, 2026)
Number of people who think that saving energy is important in Germany from 2019 to 2024 (in millions) [Graph], IfD Allensbach, June 18, 2024. [Online]. Available: /statistics/1295811/saving-energy-importance-attitude-germany/