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Viewer penetration rate for over-the-top (OTT) videos in South Korea as of December 2025, by service

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Sources

Release date

February 2026

Region

South Korea

Survey time period

September 22 to December 8, 2025

Number of respondents

8,316 respondents

Special properties

survey conducted via e-mail, post, telephone, and face-to-face interviews

Supplementary notes

* Twitch discontinued its service in South Korea in February 2024.

Multiple answers were allowed.

Citation formats

Over-the-top (OTT) viewer penetration rate in South Korea 2025, by service

Published by ÌÇÐÄÆƽâ°æ Research Department, May 4, 2026

According to a survey conducted in South Korea in 2025, around **** percent of respondents stated they viewed online videos via the well-known over-the-top (OTT) service YouTube in the previous year. YouTube showed the highest viewer penetration rate among OTT services available in South Korea. This was followed by Netflix and Tving.

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