most respondents were in executive level positions as either managers, directors, or vice presidents, a significant minority held C-level positions at their organizations
Supplementary notes
The source phrased the question as, "Does your organization have an individual or team directly responsible for digital transformation?"
Citation formats
Share of travel/hospitality companies incorporating digitalization worldwide 2020
In 2020, executives in the global travel and hospitality industry were surveyed on whether their organization had an individual or team directly responsible for digital transformation. The majority of respondents, ** percent, stated that their organization had a cross-functional team for digital transformation. Meanwhile, ** percent of respondents, respectively, stated that they either had a third-party partner, such as a consultant or agency, or no one responsible for digital transformation.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Skift. (August 3, 2020). Share of travel and hospitality companies that have an individual or team directly responsible for digital transformation worldwide in 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1249530/travel-hospitality-companies-digital-transformation-worldwide/
Skift. "Share of travel and hospitality companies that have an individual or team directly responsible for digital transformation worldwide in 2020." Chart. August 3, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1249530/travel-hospitality-companies-digital-transformation-worldwide/
Skift. (2020). Share of travel and hospitality companies that have an individual or team directly responsible for digital transformation worldwide in 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1249530/travel-hospitality-companies-digital-transformation-worldwide/
Skift. "Share of Travel and Hospitality Companies That Have An Individual or Team Directly Responsible for Digital Transformation Worldwide in 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Aug 2020, /statistics/1249530/travel-hospitality-companies-digital-transformation-worldwide/
Skift, Share of travel and hospitality companies that have an individual or team directly responsible for digital transformation worldwide in 2020 ÌÇÐÄÆƽâ°æ, /statistics/1249530/travel-hospitality-companies-digital-transformation-worldwide/ (last visited August 05, 2026)
Share of travel and hospitality companies that have an individual or team directly responsible for digital transformation worldwide in 2020 [Graph], Skift, August 3, 2020. [Online]. Available: /statistics/1249530/travel-hospitality-companies-digital-transformation-worldwide/
