most respondents were in executive level positions as either managers, directors, or vice presidents, a significant minority held C-level positions at their organizations
Supplementary notes
The source phrases the question as, "How confident do you feel about the
following statement?: 'We have the necessary budget to deliver on our 2020
digital objectives.'"
Citation formats
Travel/hospitality company confidence in meeting digital objectives worldwide 2020
In 2020, executives in the global travel and hospitality industry were asked about their ability to deliver on digital objectives given the state of their company's budget. The majority of respondents, ** percent, stated that they were somewhat confident about their company's ability to meet digital objectives given the state of their budget. Meanwhile, ** percent of respondents stated that they were quite concerned.
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Skift. (August 3, 2020). Confidence level of travel and hospitality companies to deliver on their digital objectives worldwide in 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1249324/travel-hospitality-company-confidence-meeting-digital-objectives-worldwide/
Skift. "Confidence level of travel and hospitality companies to deliver on their digital objectives worldwide in 2020." Chart. August 3, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1249324/travel-hospitality-company-confidence-meeting-digital-objectives-worldwide/
Skift. (2020). Confidence level of travel and hospitality companies to deliver on their digital objectives worldwide in 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1249324/travel-hospitality-company-confidence-meeting-digital-objectives-worldwide/
Skift. "Confidence Level of Travel and Hospitality Companies to Deliver on Their Digital Objectives Worldwide in 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Aug 2020, /statistics/1249324/travel-hospitality-company-confidence-meeting-digital-objectives-worldwide/
Skift, Confidence level of travel and hospitality companies to deliver on their digital objectives worldwide in 2020 ÌÇÐÄÆƽâ°æ, /statistics/1249324/travel-hospitality-company-confidence-meeting-digital-objectives-worldwide/ (last visited August 04, 2026)
Confidence level of travel and hospitality companies to deliver on their digital objectives worldwide in 2020 [Graph], Skift, August 3, 2020. [Online]. Available: /statistics/1249324/travel-hospitality-company-confidence-meeting-digital-objectives-worldwide/
