most respondents were in executive level positions as either managers, directors, or vice presidents, a significant minority held C-level positions at their organizations
Supplementary notes
The source phrased the question as, "How confident do you feel about the following statement?: 'My organization can effectively deliver personalized experiences
and messaging to our customers.'"
Citation formats
Travel/hosp. companies confidence in personalizing customer experience worldwide 2020
In 2020, executives in the global travel and hospitality industry were surveyed on their ability to effectively deliver personalized experiences and messaging to their customers. The majority of respondents, ** percent, stated that they felt somewhat confident about their ability to effectively deliver personalized experiences and messaging to their customers. Meanwhile, only **** percent of respondents stated that they felt quite concerned.
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Skift. (August 3, 2020). Confidence level of travel and hospitality companies to deliver personalized experiences and messaging to their customers worldwide in 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1249424/travel-hospitality-company-confidence-personalizing-customer-experience-worldwide/
Skift. "Confidence level of travel and hospitality companies to deliver personalized experiences and messaging to their customers worldwide in 2020." Chart. August 3, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1249424/travel-hospitality-company-confidence-personalizing-customer-experience-worldwide/
Skift. (2020). Confidence level of travel and hospitality companies to deliver personalized experiences and messaging to their customers worldwide in 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1249424/travel-hospitality-company-confidence-personalizing-customer-experience-worldwide/
Skift. "Confidence Level of Travel and Hospitality Companies to Deliver Personalized Experiences and Messaging to Their Customers Worldwide in 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Aug 2020, /statistics/1249424/travel-hospitality-company-confidence-personalizing-customer-experience-worldwide/
Skift, Confidence level of travel and hospitality companies to deliver personalized experiences and messaging to their customers worldwide in 2020 ÌÇÐÄÆƽâ°æ, /statistics/1249424/travel-hospitality-company-confidence-personalizing-customer-experience-worldwide/ (last visited August 02, 2026)
Confidence level of travel and hospitality companies to deliver personalized experiences and messaging to their customers worldwide in 2020 [Graph], Skift, August 3, 2020. [Online]. Available: /statistics/1249424/travel-hospitality-company-confidence-personalizing-customer-experience-worldwide/
