most respondents were in executive level positions as either managers, directors, or vice presidents, a significant minority held C-level positions at their organizations
Supplementary notes
The source phrased the question as, "How important are customer data analytics
to the business success of your company?"
Citation formats
Importance of data analytics to travel and hospitality companies worldwide 2020
In 2020, executives in the global travel and hospitality industry were surveyed on the importance of customer data analytics to the business success of their company. The majority of respondents, ** percent, stated that customer data analytics were very important to the business success of their company. Meanwhile, only *** percent of respondents stated that customer data analytics were not important at all.
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Skift. (August 3, 2020). Importance level of customer data analytics to the success of travel and hospitality companies worldwide in 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1249415/importance-of-data-analytics-to-travel-and-hospitality-companies-worldwide/
Skift. "Importance level of customer data analytics to the success of travel and hospitality companies worldwide in 2020." Chart. August 3, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1249415/importance-of-data-analytics-to-travel-and-hospitality-companies-worldwide/
Skift. (2020). Importance level of customer data analytics to the success of travel and hospitality companies worldwide in 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1249415/importance-of-data-analytics-to-travel-and-hospitality-companies-worldwide/
Skift. "Importance Level of Customer Data Analytics to The Success of Travel and Hospitality Companies Worldwide in 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Aug 2020, /statistics/1249415/importance-of-data-analytics-to-travel-and-hospitality-companies-worldwide/
Skift, Importance level of customer data analytics to the success of travel and hospitality companies worldwide in 2020 ÌÇÐÄÆƽâ°æ, /statistics/1249415/importance-of-data-analytics-to-travel-and-hospitality-companies-worldwide/ (last visited August 05, 2026)
Importance level of customer data analytics to the success of travel and hospitality companies worldwide in 2020 [Graph], Skift, August 3, 2020. [Online]. Available: /statistics/1249415/importance-of-data-analytics-to-travel-and-hospitality-companies-worldwide/
