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Leading occasions that made Twitter users follow official company accounts in Japan as of December 2020

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Sources

Release date

January 2021

Region

Japan

Survey time period

December 16 to 27, 2020

Number of respondents

1,100 respondents

Special properties

among Twitter users who follow official company accounts

Method of interview

Online survey

Supplementary notes

Survey question: "What was the occasion that made you follow an official company account on Twitter? Please check all the things that apply."

Citation formats

Most common occasions that made Twitter users follow corporate accounts Japan 2020

Published by Thuy D., Jul 2, 2021
According to a survey conducted in December 2020, close to ** percent of respondents in Japan stated that they started to follow an official company account on Twitter because of a Twitter campaign. Almost ** mentioned postings or retweets of other ordinary persons as occasions that made them follow corporate accounts.
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