Consumer reach points represent a single instance when a shopper chooses a brand, which puts into consideration population figures, penetration, and consumer choice.Â
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Personal care brand preference Philippines 2024, by CRP
Sunsilk was the most preferred personal care brand in the Philippines, with consumer reach points (CRP) of million in 2024. Colgate follows, with a CRP of million.
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Kantar Worldpanel. (May 27, 2025). Most preferred FMCG brands in the personal care category in the Philippines in 2024, by consumer reach points (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1249003/philippines-penetration-rate-of-preferred-health-and-beauty-brands/
Kantar Worldpanel. "Most preferred FMCG brands in the personal care category in the Philippines in 2024, by consumer reach points (in millions)." Chart. May 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1249003/philippines-penetration-rate-of-preferred-health-and-beauty-brands/
Kantar Worldpanel. (2025). Most preferred FMCG brands in the personal care category in the Philippines in 2024, by consumer reach points (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1249003/philippines-penetration-rate-of-preferred-health-and-beauty-brands/
Kantar Worldpanel. "Most Preferred Fmcg Brands in The Personal Care Category in The Philippines in 2024, by Consumer Reach Points (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 May 2025, /statistics/1249003/philippines-penetration-rate-of-preferred-health-and-beauty-brands/
Kantar Worldpanel, Most preferred FMCG brands in the personal care category in the Philippines in 2024, by consumer reach points (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1249003/philippines-penetration-rate-of-preferred-health-and-beauty-brands/ (last visited August 04, 2026)
Most preferred FMCG brands in the personal care category in the Philippines in 2024, by consumer reach points (in millions) [Graph], Kantar Worldpanel, May 27, 2025. [Online]. Available: /statistics/1249003/philippines-penetration-rate-of-preferred-health-and-beauty-brands/
