Consumers from millennials and bridge millennials (older millennials on the cusp of millennials and Gen X) were the most likely to have purchased alcohol during the pandemic. Meanwhile, only ****percent of Generation Z claimed to have purchased alcohol during the same time period.
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PYMNTS. (April 16, 2021). Share of consumers that purchased alcohol during the coronavirus pandemic in the United States in 2021, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1243897/pandemic-alcohol-consumption-among-consumer-us-by-generation/
PYMNTS. "Share of consumers that purchased alcohol during the coronavirus pandemic in the United States in 2021, by generation." Chart. April 16, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1243897/pandemic-alcohol-consumption-among-consumer-us-by-generation/
PYMNTS. (2021). Share of consumers that purchased alcohol during the coronavirus pandemic in the United States in 2021, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1243897/pandemic-alcohol-consumption-among-consumer-us-by-generation/
PYMNTS. "Share of Consumers That Purchased Alcohol during The Coronavirus Pandemic in The United States in 2021, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Apr 2021, /statistics/1243897/pandemic-alcohol-consumption-among-consumer-us-by-generation/
PYMNTS, Share of consumers that purchased alcohol during the coronavirus pandemic in the United States in 2021, by generation ÌÇÐÄÆƽâ°æ, /statistics/1243897/pandemic-alcohol-consumption-among-consumer-us-by-generation/ (last visited July 26, 2026)
Share of consumers that purchased alcohol during the coronavirus pandemic in the United States in 2021, by generation [Graph], PYMNTS, April 16, 2021. [Online]. Available: /statistics/1243897/pandemic-alcohol-consumption-among-consumer-us-by-generation/
