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Consumption share of lock screen video content on Glance as of January 2021, by genre

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Source

Release date

March 2021

Region

India

Survey time period

January 2020 to January 2021

Citation formats

Share of video content watched Glance January 2021, by genre

Published by ÌÇÐÄÆƽâ°æ Research Department, May 31, 2021
As of January 2021, entertainment accounted for ** percent of the overall video content watched on the Glance lock screen in India, making it the platform's most widely watched genre. This was followed by the news, food and travel genres. In comparison, video content under the fashion category had a consumption rate of * percent. Glance is an artificial intelligence platform owned by InMobi that delivers personalized, ad-free content to smartphone lock screens.
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