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Video consumption across India as of July 2018, by type and generation

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Sources

Release date

September 2018

Region

India

Survey time period

July 2018

Number of respondents

5,000+

Special properties

among urban youth across 180 cities

Supplementary notes

According to the source, millennials refer to those born between 1981 and 1996, i.e., those aged 22 to 37 in 2018. The younger generation, born after 1996, is often referred to as ‘generation Z’ or Gen Zers.

* Includes online platforms such as Hotstar / Netflix.

Citation formats

Video consumption across India by type and generation 2018

Published by ÌÇÐÄÆƽâ°æ Research Department, May 7, 2019
This statistic displays the results of a survey about the generational comparison among Indians in urban areas about their source of video consumption in ****. About ** percent of Gen-Z respondents watched TV content and entertainment videos online, while this was about ** percent among Gen-X consumers during the survey period.
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