real consumption data was measured across all web-based platforms and Android mobile devices in Southeast Asia in 2024, with a sample of 15,000 passive users. Additionally, an establishment survey was conducted with a sample size of 17,000. All data is derived from the source's proprietary weighting and projection methods, ensuring it is nationally representative of mobile consumption among individuals aged 15 to 69.
Supplementary notes
The source states to have used a permission-based panel of VOD users whose consumption was measured.
Citation formats
VOD consumption share SEA H1 2024, by content origin
In the first half of 2024, video content from South Korea accounted for about ** percent of all video-on-demand (VOD) content consumed in Southeast Asia. This included streams on subscription video-on-demand (SVOD) and freemium platforms.
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Media Partners Asia. (August 13, 2024). Share of video-on-demand (VOD) consumption in Southeast Asia in 1st half 2024, by content origin [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1315968/sea-video-consumption-share-by-country-of-content-origin/
Media Partners Asia. "Share of video-on-demand (VOD) consumption in Southeast Asia in 1st half 2024, by content origin." Chart. August 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1315968/sea-video-consumption-share-by-country-of-content-origin/
Media Partners Asia. (2024). Share of video-on-demand (VOD) consumption in Southeast Asia in 1st half 2024, by content origin. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1315968/sea-video-consumption-share-by-country-of-content-origin/
Media Partners Asia. "Share of Video-on-demand (Vod) Consumption in Southeast Asia in 1st Half 2024, by Content Origin." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Aug 2024, /statistics/1315968/sea-video-consumption-share-by-country-of-content-origin/
Media Partners Asia, Share of video-on-demand (VOD) consumption in Southeast Asia in 1st half 2024, by content origin ÌÇÐÄÆƽâ°æ, /statistics/1315968/sea-video-consumption-share-by-country-of-content-origin/ (last visited July 29, 2026)
Share of video-on-demand (VOD) consumption in Southeast Asia in 1st half 2024, by content origin [Graph], Media Partners Asia, August 13, 2024. [Online]. Available: /statistics/1315968/sea-video-consumption-share-by-country-of-content-origin/
