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Penetration rate of the websites of the leading online marketplaces in Spain from 2018 to 2019

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Sources

Release date

2020

Region

Spain

Survey time period

Q1 2018 to Q4 2019

Supplementary notes

To ensure the representativeness of online shoppers, the sample has been weighted with data obtained from the 2019 Annual E-Commerce Study (IAB).

Citation formats

Leading online marketplaces website penetration rate in Spain 2018-2019

Published by
Yihan Ma,
May 25, 2021
Amazon was the online marketplace with the highest penetration rate by its website compared to other leading companies such as Ali Express or El Corte Ingles, both with approximately 30 percent in the last quarter of 2019. Besides, Amazon had also the highest market share by website traffic in Spain in 2019. However, Ebay had the lowest growth in penetration rate in Spain during the time studied.
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