*Baseline is a nominal period from 2019 and 2020, where there were no weather events, school holidays or national holidays, demonstrating a 'normal' week of OOH exposure.
Citation formats
OOH audience exposure growth predictions in the UK 2021, by location
In a March 2021 study of the out-of-home advertising market in the United Kingdom it was predicted that along with lifting of restrictions the OOH ad exposure will be gradually rising in the country. The first location to see the biggest change compared to a regular OOH advertising period would be roadside, at ** percent growth in exposure, followed by small and large formats with ** and six percent increase, respectively. Given that the country fully reopens by June 2021, the OOH industry will see lift in audience exposure of up to ** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Talon Outdoor. (March 22, 2021). Growth predictions in out-of-home advertising audience exposure in the United Kingdom (UK) as of March 2021, by location [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1236019/ooh-exposure-growth-uk/
Talon Outdoor. "Growth predictions in out-of-home advertising audience exposure in the United Kingdom (UK) as of March 2021, by location." Chart. March 22, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1236019/ooh-exposure-growth-uk/
Talon Outdoor. (2021). Growth predictions in out-of-home advertising audience exposure in the United Kingdom (UK) as of March 2021, by location. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1236019/ooh-exposure-growth-uk/
Talon Outdoor. "Growth Predictions in Out-of-home Advertising Audience Exposure in The United Kingdom (Uk) as of March 2021, by Location." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Mar 2021, /statistics/1236019/ooh-exposure-growth-uk/
Talon Outdoor, Growth predictions in out-of-home advertising audience exposure in the United Kingdom (UK) as of March 2021, by location ÌÇÐÄÆƽâ°æ, /statistics/1236019/ooh-exposure-growth-uk/ (last visited July 24, 2026)
Growth predictions in out-of-home advertising audience exposure in the United Kingdom (UK) as of March 2021, by location [Graph], Talon Outdoor, March 22, 2021. [Online]. Available: /statistics/1236019/ooh-exposure-growth-uk/
