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Share of travelers who think it is important to be able to book their trip entirely online worldwide in 2023, by generation

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Source

Release date

October 2023

Region

Worldwide

Survey time period

2023

Method of interview

Online survey

Citation formats

Global travelers' preference for booking trips fully online 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 19, 2024

In a 2023 survey, ** percent of Millennial respondents said that it was important for them to be able to book their trips entirely online. In contrast, only ** percent of Baby Boomers expressed a similar sentiment regarding the importance of online trip booking.

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Topics

Digitalization of the travel industryHotel industry worldwideTravel and tourism worldwideCruise industry worldwideAirbnb
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