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Willingness to purchase at retailers with food waste reduction measures in Japan as of 2020

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Source

Release date

January 2021

Region

Japan

Survey time period

September 17 to November 1, 2020

Number of respondents

1,967 respondents

Age group

18 years and older

Special properties

survey among Japanese citizens

Method of interview

Postal questionnaire

Supplementary notes

Original question: "Would you be willing to buy food from a retailer that is working on reducing food loss?"

Citation formats

Readiness to support retailers with food loss prevention measures in Japan 2020

Published by
F. Watty,
Apr 15, 2021
The majority of Japanese consumers voiced their support for retailers that were making an effort to reduce food waste, according to a survey conducted from September to November 2020. Almost ** percent of respondents stated their intention to purchase food at stores with food loss reduction measures, while another ** percent had a tendency of supporting such stores.
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