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Though the share of shoppers who buy groceries online in Mexico has been changing in the last years, by far the most important development in recent times was observed with the beginning of the COVID-19 pandemic. Out of the Mexican shoppers who participated in a 2020 survey, when asked about their consumption on supermarkets, percent stated shopping only in-store before the outbreak, compared to only *** percent who always used a delivery system. For markets, the values were equal to ** percent and **** percent, respectively. After the confinement measures implemented by the governnment, figures changed drastically, with around percent of shoppers surveyed only shopping through delivery services when purchasing in supermarkets, and percent of them using this same purchase modality for markets.