| Characteristic | Convenience and ease of use | Special offers and discounts | Flexibility | Benefits from membership account | Trust in pricing | Opportunity to compare prices and reviews | Other |
|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
August 2023
More information
Region
India
Survey time period
June 12 to 30, 2023
Number of respondents
16,741 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
The survey question was: "Why did you use an online travel agency to book the tickets/services for your trip?"
Multiple answers possible.
Age group breakdowns:
16-24 years: 5,308 respondents
25-34 years: 6,777 respondents
35-44 years: 3,110 respondents
45-54 years: 1,037 respondents
55+ years: 509 respondents
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