According to a survey by on online travel agencies (OTA) conducted in June 2023, convenience and ease of use was the leading reason for using an online travel agency, as stated by ** percent of Vietnamese respondents. The second-most popular reason was the special offers and discounts from the online travel agency.
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Rakuten Insight. (August 2, 2023). Reasons for using an online travel agency in Vietnam as of June 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1201335/vietnam-reasons-for-using-an-online-travel-agency/
Rakuten Insight. "Reasons for using an online travel agency in Vietnam as of June 2023." Chart. August 2, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1201335/vietnam-reasons-for-using-an-online-travel-agency/
Rakuten Insight. (2023). Reasons for using an online travel agency in Vietnam as of June 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1201335/vietnam-reasons-for-using-an-online-travel-agency/
Rakuten Insight. "Reasons for Using An Online Travel Agency in Vietnam as of June 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Aug 2023, /statistics/1201335/vietnam-reasons-for-using-an-online-travel-agency/
Rakuten Insight, Reasons for using an online travel agency in Vietnam as of June 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1201335/vietnam-reasons-for-using-an-online-travel-agency/ (last visited August 01, 2026)
Reasons for using an online travel agency in Vietnam as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: /statistics/1201335/vietnam-reasons-for-using-an-online-travel-agency/