| Characteristic | Better price at service provider directly | No trust OTA pricing | Heard of bad experiences of others | Hidden costs | OTA-platform not user-friendly | Preference for direct contact with service provider | Preference for offline travel agency | Others |
|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
August 2023
More information
Region
India
Survey time period
June 12 to 30, 2023
Number of respondents
13,486 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
The survey question was: "Why did you not use an online travel agency to book the tickets/services for your trip?"
Multiple answers possible.
Age group breakdowns:
16-24 years: 7,455 respondents
25-34 years: 3,415 respondents
35-44 years: 1,595 respondents
45-54 years: 660 respondents
55+ years: 361 respondents
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