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Share of reasons for not using online travel agencies in India as of June 2023, by gender

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Source

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Release date

August 2023

Region

India

Survey time period

June 12 to 30, 2023

Number of respondents

13,486 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Why did you not use an online travel agency to book the tickets/services for your trip?"
Multiple answers possible.
Gender breakdowns:
Female: 4,647 respondents
Male: 8,839 respondents

Citation formats

Reason for not using online travel agency India 2023, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 1, 2025

According to a survey by on online travel agencies (OTA) conducted in June 2023, ** percent of female and male respondents did not use an online travel agency because they found a better price at the service provider directly. ** percent of respondents in male stated that they preferred an offline agency.
Online travel agencies are online platforms like Agoda, Skyscanner, Booking.com, or TripAdvisor that offer a wide range of tourism services.

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