The survey question was: "Which of these online travel agencies have you used before?"
mulitple answers possible
Gender breakdowns:
Female: 7,083 respondents
Male: 9,658 respondents
Citation formats
Agencies used for online services India 2023 by gender
According to a survey by on online travel agencies (OTA) conducted in June 2023, ** percent of Indian respondents had used the travel platform Make My Trip at least once. This share was divided into ** percent of female respondents and ** percent of male respondents. Most agencies active in India had a balanced gender ratio. The agencies Goibibo and Booking.com are more popular with female customers.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Rakuten Insight. (August 2, 2023). Share of agencies used for online travel services in India as of June 2023, by gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 06, 2026, from /statistics/1218791/india-share-of-online-travel-agencies-used-by-gender/
Rakuten Insight. "Share of agencies used for online travel services in India as of June 2023, by gender." Chart. August 2, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 06, 2026. /statistics/1218791/india-share-of-online-travel-agencies-used-by-gender/
Rakuten Insight. (2023). Share of agencies used for online travel services in India as of June 2023, by gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 06, 2026. /statistics/1218791/india-share-of-online-travel-agencies-used-by-gender/
Rakuten Insight. "Share of Agencies Used for Online Travel Services in India as of June 2023, by Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Aug 2023, /statistics/1218791/india-share-of-online-travel-agencies-used-by-gender/
Rakuten Insight, Share of agencies used for online travel services in India as of June 2023, by gender ÌÇÐÄÆÆ½â°æ, /statistics/1218791/india-share-of-online-travel-agencies-used-by-gender/ (last visited August 06, 2026)
Share of agencies used for online travel services in India as of June 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: /statistics/1218791/india-share-of-online-travel-agencies-used-by-gender/