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Level of importance of live sports in video streaming services' content strategy worldwide as of September 2024

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Source

Release date

November 2024

Region

Worldwide

Survey time period

June to September, 2024

Number of respondents

220 respondents

Special properties

senior sports executives

Method of interview

Online survey

Citation formats

Live sports' role in VOD services' content strategy worldwide as of 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 22, 2025

According to a 2024 survey among global senior sports executives, live sports are likely to play a crucial role in streaming services' content strategies. Over **** of respondents believed a comprehensive live sports offering would be key to their content strategy, while only *** percent expected live sports to be a marginal element in their content strategy.

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