Live sports streaming has become more popular in China compared to three years ago. Almost ** of internet users in the country had live-streamed sports, leading to about *** million users at the end of 2023. The user size was down by **** million people, largely due to the viewership boost from the Winter Olympic Games and FIFA World Cup in 2022.
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CNNIC. (March 22, 2024). Number of live sports streaming users in China from 2020 to 2023 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1480854/china-number-of-sports-live-streaming-users/
CNNIC. "Number of live sports streaming users in China from 2020 to 2023 (in millions)." Chart. March 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1480854/china-number-of-sports-live-streaming-users/
CNNIC. (2024). Number of live sports streaming users in China from 2020 to 2023 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1480854/china-number-of-sports-live-streaming-users/
CNNIC. "Number of Live Sports Streaming Users in China from 2020 to 2023 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Mar 2024, /statistics/1480854/china-number-of-sports-live-streaming-users/
CNNIC, Number of live sports streaming users in China from 2020 to 2023 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1480854/china-number-of-sports-live-streaming-users/ (last visited July 31, 2026)
Number of live sports streaming users in China from 2020 to 2023 (in millions) [Graph], CNNIC, March 22, 2024. [Online]. Available: /statistics/1480854/china-number-of-sports-live-streaming-users/
