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Number of monthly live sports viewers in the United States from 2022 to 2027, by platform type (in millions)

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Source

Release date

October 2024

Region

United States

Survey time period

2022, 2023

Special properties

over the course of the season of at least one sport; excl. eSports; excl. Olympics content

Supplementary notes

*Forecast from September 2024.

Citation formats

Digital and TV viewership of live sports in the U.S. 2022-2027

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 13, 2024

In 2023, around **** million people in the U.S. watched live sports on digital platforms, outpacing the number of traditional pay TV sports viewers for the first time. While the digital sports viewership is forecast to continue to grow in the upcoming years, traditional television is becoming increasingly unpopular to watch this kind of content.

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Topics

Sports streaming in the United StatesNFLNational Basketball Association (NBA)Major League Baseball (MLB)March Madness
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