According to a survey conducted in June 2024 worldwide, music videos were the preferred video format among long-form political content viewers, as 68 percent of respondents watched them. Podcasts were ranked second, with 60 percent of respondents reporting to have engaged with such videos. By comparison, webinars were the least popular video format among respondents, with less than 2 in 10 political content viewers reported watching videos in this category.
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GWI. (July 1, 2024). Most commonly watched video formats by long-form political content viewers worldwide as of June 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1483710/top-video-format-global-engagement-political-content/
GWI. "Most commonly watched video formats by long-form political content viewers worldwide as of June 2024." Chart. July 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1483710/top-video-format-global-engagement-political-content/
GWI. (2024). Most commonly watched video formats by long-form political content viewers worldwide as of June 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1483710/top-video-format-global-engagement-political-content/
GWI. "Most Commonly Watched Video Formats by Long-form Political Content Viewers Worldwide as of June 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2024, /statistics/1483710/top-video-format-global-engagement-political-content/
GWI, Most commonly watched video formats by long-form political content viewers worldwide as of June 2024 ÌÇÐÄÆƽâ°æ, /statistics/1483710/top-video-format-global-engagement-political-content/ (last visited July 21, 2026)
Most commonly watched video formats by long-form political content viewers worldwide as of June 2024 [Graph], GWI, July 1, 2024. [Online]. Available: /statistics/1483710/top-video-format-global-engagement-political-content/
