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In 2021, Britney Spears had a year-on-year search growth of 117 percent, making her the most trending celebrity on Google search worldwide in 2021 by average monthly searches. The second-most trending celebrity on Google was Cristiano Ronaldo, who had an average monthly search growth increase of 75 percent.

Celebrities on social media

Internet users worldwide like following the everyday life of celebrities, especially via social media. The Instagram accounts with the highest number of followers belong to famous personalities in the mainstream media. The most followed celebrity on Instagram is football player Cristiano Ronaldo. The Manchester United forward had over 440 million followers on the social media platform. The American personality and reality show star Kylie Jenner followed with around 336 million followers. Unlike Instagram, a large number of TikTok’s most famous users acquired their followers by posting fun and engaging content on the popular short video platform. TikTok’s most popular content creators like Charli D'Amelio and Khaby Lame acquired their internet fame performing comedy sketches and lip-synching challenges.

What else do people search on Google?

According to the latest data, “Google” was the most searched keyword worldwide on the search engine. Overall, social media platforms, news, as well as weather were among the leading search queries on Google. When it comes to politicians, Joe Biden seemed to catch the interest of many users worldwide, as the 46th president of the United States became the most searched statesperson on Google in 2021, averaging around seven million monthly searches on average. “Squid game”, the popular Netflix show that was released in September 2021, was the most searched TV series worldwide by far, with a monthly search volume of over 100 million online searches.