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Most popular meal substitute brands in Japan as of July 2025

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Source

Release date

August 2025

Region

Japan

Survey time period

July 18 to 22, 2025

Number of respondents

2,108 respondents

Age group

18-59 years

Special properties

multiple answers were allowed; figures represent the three leading answers

Method of interview

Online survey

Supplementary notes

The survey treated product type and flavor variations of a brand as the same brand.

Citation formats

Most consumed meal replacement brands in Japan 2025

Published by
T. Ozbun,
Sep 1, 2025

Only a minority of Japanese consumers had eaten or drunk meal substitute products, as revealed in a survey conducted in July 2025 in Japan. Nissin's "Kanzen Meshi" was the most popular brand, with **** percent of respondents having tried the food manufacturer's meal replacement products.

Nissin is best known as a manufacturer of instant noodles in Japan. The company expanded its existing product lines with meal substitute products based on noodles, rice meals, and soups in cups, as well as frozen foods.

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