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Leading motivators for subscribing to video streaming and/or cable TV services in selected countries in Latin America as of September 2021

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Sources

Release date

November 2021

Region

Latin America and the Caribbean

Survey time period

September 2021

Number of respondents

3,275 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "What would make you more likely to subscribe to a streaming/cable TV platform? (Choose your top 3 priorities)."

Citation formats

Top motivators for subscribing to SVOD and/or cable TV in Latin America 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 17, 2021
During a survey carried out in the *** largest economies in Latin America in ****, respondents were asked to choose up to motivators for subscribing to a subscription video-on-demand (SVOD) and/or pay TV service. Over (** percent) of the interviewees in Peru selected early access to a movie release; in Brazil, the share stood at ** percent. More than ** percent of internet users surveyed in 2021 said they subscribed to video streaming and/or pay TV services in Latin America.
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