A survey on the effectiveness of advertisements shown on over-the-top (OTT) media in Thailand in 2022 found that ** percent of respondents conducted searches for the products or brands advertised. In comparison, ** percent made an in-store purchase after being exposed to the advertisements on OTT media.
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Magnite. (January 17, 2022). Actions taken by over-the-top (OTT) video viewers after watching advertisements in Thailand in 2022, by platform [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/1255807/thailand-ott-viewers-action-after-watching-advertisements/
Magnite. "Actions taken by over-the-top (OTT) video viewers after watching advertisements in Thailand in 2022, by platform." Chart. January 17, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/1255807/thailand-ott-viewers-action-after-watching-advertisements/
Magnite. (2022). Actions taken by over-the-top (OTT) video viewers after watching advertisements in Thailand in 2022, by platform. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/1255807/thailand-ott-viewers-action-after-watching-advertisements/
Magnite. "Actions Taken by Over-the-top (Ott) Video Viewers after Watching Advertisements in Thailand in 2022, by Platform." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 17 Jan 2022, /statistics/1255807/thailand-ott-viewers-action-after-watching-advertisements/
Magnite, Actions taken by over-the-top (OTT) video viewers after watching advertisements in Thailand in 2022, by platform ÌÇÐÄÆÆ½â°æ, /statistics/1255807/thailand-ott-viewers-action-after-watching-advertisements/ (last visited July 21, 2026)
Actions taken by over-the-top (OTT) video viewers after watching advertisements in Thailand in 2022, by platform [Graph], Magnite, January 17, 2022. [Online]. Available: /statistics/1255807/thailand-ott-viewers-action-after-watching-advertisements/