When asked if the lockdown was changing their media and device usage habits, around 60 percent of respondents from Chile stated that there was an increase on consuming connected TV (CTV) and over-the-top (OTT) television system. Four out of the five medium with increased consumption are digital formats. At the same time, approximately 72 percent of respondents from the South American country said that they decrease the consumption of cinemas.
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IMS. (July 31, 2020). Change in media consumption during Covid-19 lockdown in Chile in 2020, by medium [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 17, 2026, from /statistics/1183597/change-media-consumption-medium-chile/
IMS. "Change in media consumption during Covid-19 lockdown in Chile in 2020, by medium." Chart. July 31, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 17, 2026. /statistics/1183597/change-media-consumption-medium-chile/
IMS. (2020). Change in media consumption during Covid-19 lockdown in Chile in 2020, by medium. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 17, 2026. /statistics/1183597/change-media-consumption-medium-chile/
IMS. "Change in Media Consumption during Covid-19 Lockdown in Chile in 2020, by Medium." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jul 2020, /statistics/1183597/change-media-consumption-medium-chile/
IMS, Change in media consumption during Covid-19 lockdown in Chile in 2020, by medium ÌÇÐÄÆƽâ°æ, /statistics/1183597/change-media-consumption-medium-chile/ (last visited July 17, 2026)
Change in media consumption during Covid-19 lockdown in Chile in 2020, by medium [Graph], IMS, July 31, 2020. [Online]. Available: /statistics/1183597/change-media-consumption-medium-chile/
