In financial year 2022, the market size of electronics and durables was worth ** billion U.S. dollars, the highest among B2C e-commerce categories for products in India. Comparatively, the pharmaceuticals market size was over *** billion dollars in the same period.
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ONDC, & McKinsey India. (April 22, 2023). Market size of business-to-consumer (B2C) ecommerce in India in financial year 2022, by category (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1414844/india-b2c-ecommerce-market-size-by-category/
ONDC, und McKinsey India. "Market size of business-to-consumer (B2C) ecommerce in India in financial year 2022, by category (in billion U.S. dollars)." Chart. April 22, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1414844/india-b2c-ecommerce-market-size-by-category/
ONDC, McKinsey India. (2023). Market size of business-to-consumer (B2C) ecommerce in India in financial year 2022, by category (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1414844/india-b2c-ecommerce-market-size-by-category/
ONDC, and McKinsey India. "Market Size of Business-to-consumer (B2c) Ecommerce in India in Financial Year 2022, by Category (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Apr 2023, /statistics/1414844/india-b2c-ecommerce-market-size-by-category/
ONDC & McKinsey India, Market size of business-to-consumer (B2C) ecommerce in India in financial year 2022, by category (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1414844/india-b2c-ecommerce-market-size-by-category/ (last visited July 21, 2026)
Market size of business-to-consumer (B2C) ecommerce in India in financial year 2022, by category (in billion U.S. dollars) [Graph], ONDC, & McKinsey India, April 22, 2023. [Online]. Available: /statistics/1414844/india-b2c-ecommerce-market-size-by-category/
