People with access to the Internet via a computer, tablet or smartphone and who have made a purchase
Method of interview
Online survey
Supplementary notes
* This question was phrased by the source as follows: "Sur quel canal, online ou offline avez-vous fait une recherche d’information pour votre achat ? Sur quel canal avez-vous fait votre achat ?"
Citation formats
French consumers' online and offline purchasing paths for car insurance in 2015
A few decades ago, people in France who wanted to subscribe to a car insurance policy were forced to get information and to follow a purchasing process in a physical location. Nowadays, it is possible for them to follow a purchasing path that includes the use of the Internet. For example, while a third of French people who had taken out car insurance at the time of the survey did so in a physical agency, 20 percent of the respondents had followed a purchasing process completely online. The French can also choose to inform themselves online beforehand and then make a purchase in an agency (ROPO, online research, offline purchase), which was the case for 47 percent of the people surveyed.
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Xerfi, & Sources diverses (FORSEAD-ESA). (February 19, 2018). On which channel, online or offline, did you inform yourself or subscribe to your car insurance policy?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1168684/online-offline-purchasing-path-car-insurance-france/
Xerfi, und Sources diverses (FORSEAD-ESA). "On which channel, online or offline, did you inform yourself or subscribe to your car insurance policy?*." Chart. February 19, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1168684/online-offline-purchasing-path-car-insurance-france/
Xerfi, Sources diverses (FORSEAD-ESA). (2018). On which channel, online or offline, did you inform yourself or subscribe to your car insurance policy?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1168684/online-offline-purchasing-path-car-insurance-france/
Xerfi, and Sources diverses (FORSEAD-ESA). "On Which Channel, Online or Offline, Did You Inform Yourself or Subscribe to Your Car Insurance Policy?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Feb 2018, /statistics/1168684/online-offline-purchasing-path-car-insurance-france/
Xerfi & Sources diverses (FORSEAD-ESA), On which channel, online or offline, did you inform yourself or subscribe to your car insurance policy?* ÌÇÐÄÆƽâ°æ, /statistics/1168684/online-offline-purchasing-path-car-insurance-france/ (last visited July 31, 2026)
On which channel, online or offline, did you inform yourself or subscribe to your car insurance policy?* [Graph], Xerfi, & Sources diverses (FORSEAD-ESA), February 19, 2018. [Online]. Available: /statistics/1168684/online-offline-purchasing-path-car-insurance-france/
