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Opinions on advertisements containing elements referring to ecology and environmental protection in Poland in 2020*

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Sources

Release date

August 2020

Region

Poland

Survey time period

June 4-24, 2020

Number of respondents

1,515 respondents

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* Multiple answers were possible, maximum of 3 answers.

Citation formats

Opinions on eco-marketing in Poland 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 28, 2020
In 2020, Poles appeared to have divided opinions when it came to eco-marketing. Thirty-five percent of respondents considered this advertisement to be a good idea, beneficial to the companies and customers. However, at the same time, ** percent of Poles declared that they didn't believe in eco-adverts' honesty and saw it as a marketing trick.
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