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With a shift in societal values and a confinement period, due to the coronavirus outbreak at the beginning of 2020, which led many to reume their shopping online, many French consumers have turned to a second hand market. Vinted.fr, a growing second hand fashion platfrom has asserted itself in the top three fashion marketplaces in France. Thus, for brands in clothing, the figures for leaders like Nike and Adidas were between 11 and 13 percent and reached more than 80 percent for brands like Petit Bateau which were widely sold on the Vinted site in France in 2020.