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Share of sports media consumption for younger generations in South Korea in 2018 and 2019, by medium

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Source

Release date

May 2020

Region

South Korea

Survey time period

January 2018 to November 2019

Number of respondents

332,000 data points

Age group

13-38 years

Special properties

Millennials and Generation Z

Supplementary notes

Included sports were football, baseball, basketball and volleyball.

Citation formats

Sports media consumption for younger generations South Korea 2018-2019, by medium

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 5, 2020
In 2019, video media was consumed ** percent of the time by South Korean Millenials and Generation Z. According to the source, the influence of the younger generation on the media landscape was forecasted to increase as they entered society while the baby boom generation approached retirement. Compared to the overall media consumption for the younger South Korean generations, mobile games and audio recorded a higher share of usage.
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