Most visited museums in Italy 2024| ��ƽ��

Most visited museums, archaeological areas, and similar cultural institutions in Italy from 2019 to 2024 (in 1,000 visitors)

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Release date

May 2025

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Region

Italy

Survey time period

2019 to 2024

Special properties

figures only refer to paid institutions; museums are ranked based on the highest attendance in 2024

Supplementary notes

¹ The Pantheon became a paid tourist attraction in July 2023. Annual data for 2023 also includes free visits recorded in the first half of the year.

Figures refer to state museums, monuments, archaeological areas, and museum complexes. Data prior to 2024 were previously published by the source. Figures have been rounded.

Citation formats

In 2024, the archaeological park of the Colosseum in Rome was the most visited museum in Italy, with **** million visitors. This figure, the highest reported to date by the renowned attraction, represented a ** percent annual increase in attendance. The Uffizi Galleries in Florence and the archaeological site of Pompeii followed in the ranking that year, with *** million and *** million visitors, respectively.

How much income do museums in Italy generate?

The Colosseum, the Uffizi Galleries, and Pompeii were also the tourist attractions with the highest income in Italy in 2024, ahead of the Gallery of the Academy in Florence and the Pantheon in Rome. Overall, the income of state museums and similar institutions in Italy totaled over *** million euros that year, reaching an all-time high.

How many tourists visit Italy every year?

Italy's rich cultural heritage, as well as its renowned landscapes and cuisine, are key drivers of tourism, making the country one of the most popular travel destinations in the world. In 2023, Italy placed * in a ranking of countries with the highest number of inbound tourist arrivals worldwide, with almost ** million inbound tourist arrivals.