According to a study conducted with German consumers, in the wake of the coronavirus (Covid-19) pandemic, over **** of consumers were of the opinion that fashion brands could contribute towards bettering the labour conditions of apparel workers to help mitigate the impact of the crisis. The results of the report also found out that more than half of those surveyed thought fashion brands had a responsibility to care for the health of its workers.
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McKinsey & Company. (May 1, 2020). How can fashion brands help society deal with the COVID-19 impact?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1132905/fashion-industry-responsibility-coronavirus-impact-germany/
McKinsey & Company. "How can fashion brands help society deal with the COVID-19 impact?*." Chart. May 1, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1132905/fashion-industry-responsibility-coronavirus-impact-germany/
McKinsey & Company. (2020). How can fashion brands help society deal with the COVID-19 impact?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1132905/fashion-industry-responsibility-coronavirus-impact-germany/
McKinsey & Company. "How Can Fashion Brands Help Society Deal with The Covid-19 Impact?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 May 2020, /statistics/1132905/fashion-industry-responsibility-coronavirus-impact-germany/
McKinsey & Company, How can fashion brands help society deal with the COVID-19 impact?* ÌÇÐÄÆƽâ°æ, /statistics/1132905/fashion-industry-responsibility-coronavirus-impact-germany/ (last visited July 28, 2026)
How can fashion brands help society deal with the COVID-19 impact?* [Graph], McKinsey & Company, May 1, 2020. [Online]. Available: /statistics/1132905/fashion-industry-responsibility-coronavirus-impact-germany/
