* The source adds the following information: 1,386,220,227 (9 - 15 March, 2020), 1,500,125,631 (16 - 22 March, 2020) and 1,014,161,044 sessions (23 - 29 March) carried out by French users geolocated in France were ananlysed.
** According to the source, the study was carried out in February 24 to March 29, 2020, after the rise in Covid-19 outbreak in France and was compared to the values before the outbreak in January 6th until February 16th, 2020. The values before the outbreak were not provided by the source.
Citation formats
Online activity for fashion retail after Covid-19 outbreak in France in March 2020
The source has analyzed overall online activites for online fashion retailers, after the outbreak of the coronavirus (Covid-19) in France during the time period between the **** of February and **** of March 2020, compared to the numbers generated before the outbreak from January *** to February **** 2020. The results for the week up until the **** of March showed a decline of ** percent for the online traffic. The average duration of a session also declined by around ** percent and the page visits per sessions by around ** percent. Notably, the total conversion fell down to approximately ** percent and the conversion rate to almost **.
The following week, traffic continued to decrease by about ** percent. However, the page visit per session saw a small improvement going from a percent loss to **** percent loss.
During the week between the **** and **** of March, the overall traffic was higher than the previous week but still at ***, compared to the week in January. The average session duration improved a little, whereas the total conversion continued to decline by around ** percent.
The source had analyzed the online activity for other categories such as online travels and tourism, who also reported a recess in the development.
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ContentSquare. (April 1, 2020). E-commerce performances after the coronavirus (Covid-19) outbreak for fashion retailers in France as of March 29, 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1106172/online-activity-change-fashion-retail-corona-virus-france/
ContentSquare. "E-commerce performances after the coronavirus (Covid-19) outbreak for fashion retailers in France as of March 29, 2020." Chart. April 1, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1106172/online-activity-change-fashion-retail-corona-virus-france/
ContentSquare. (2020). E-commerce performances after the coronavirus (Covid-19) outbreak for fashion retailers in France as of March 29, 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1106172/online-activity-change-fashion-retail-corona-virus-france/
ContentSquare. "E-commerce Performances after The Coronavirus (Covid-19) Outbreak for Fashion Retailers in France as of March 29, 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2020, /statistics/1106172/online-activity-change-fashion-retail-corona-virus-france/
ContentSquare, E-commerce performances after the coronavirus (Covid-19) outbreak for fashion retailers in France as of March 29, 2020 ÌÇÐÄÆƽâ°æ, /statistics/1106172/online-activity-change-fashion-retail-corona-virus-france/ (last visited August 04, 2026)
E-commerce performances after the coronavirus (Covid-19) outbreak for fashion retailers in France as of March 29, 2020 [Graph], ContentSquare, April 1, 2020. [Online]. Available: /statistics/1106172/online-activity-change-fashion-retail-corona-virus-france/
