Online retail refers to "digital sales across website, mobile, web, and app, of brands who mainly trade in physical stores." The source identifies the "fashion and accessories" sub-sector as follows: Clothing & Accessories, Baby, Childrenswear and Toys.
The source adds the following note regarding methodology: "The data included in this visualization is an anonymized subset of the online sales of brands in more than 100 countries, based on consumer engagement across more than one billion consumer profiles and 2,500 global brands."
Date of release is data of access.
Citation formats
Fashion and accessories: weekly online order trend during Covid-19 in the UK 2020
Over the weeks between January 5 and March 15, 2020, the year-on-year growth rate of the online orders of fashion and accessories retail items fluctuated, but generally stayed within positive ranges in the United Kingdom (UK). Starting from the week ending March 22, following which the country went into lockdown and all but essential stores temporarily closed, online orders in fashion retail industry took a hit and has not shown any significant signs of going back to normal until late May.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.
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SAP Emarsys. (July 2, 2020). Weekly trend in year-on-year growth of online retail orders in fashion and accessories category in the United Kingdom (UK) from January to June 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1110585/fashion-and-accessories-weekly-online-order-growth-in-the-uk/
SAP Emarsys. "Weekly trend in year-on-year growth of online retail orders in fashion and accessories category in the United Kingdom (UK) from January to June 2020." Chart. July 2, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1110585/fashion-and-accessories-weekly-online-order-growth-in-the-uk/
SAP Emarsys. (2020). Weekly trend in year-on-year growth of online retail orders in fashion and accessories category in the United Kingdom (UK) from January to June 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1110585/fashion-and-accessories-weekly-online-order-growth-in-the-uk/
SAP Emarsys. "Weekly Trend in Year-on-year Growth of Online Retail Orders in Fashion and Accessories Category in The United Kingdom (Uk) from January to June 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2020, /statistics/1110585/fashion-and-accessories-weekly-online-order-growth-in-the-uk/
SAP Emarsys, Weekly trend in year-on-year growth of online retail orders in fashion and accessories category in the United Kingdom (UK) from January to June 2020 ÌÇÐÄÆƽâ°æ, /statistics/1110585/fashion-and-accessories-weekly-online-order-growth-in-the-uk/ (last visited August 02, 2026)
Weekly trend in year-on-year growth of online retail orders in fashion and accessories category in the United Kingdom (UK) from January to June 2020 [Graph], SAP Emarsys, July 2, 2020. [Online]. Available: /statistics/1110585/fashion-and-accessories-weekly-online-order-growth-in-the-uk/
