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What types of content on social networks have already influenced you in the purchase of a service or product?

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Sources

Release date

2020

Region

France

Survey time period

February and April 2020

Number of respondents

650*

Special properties

Large businesses, Mid-size businesses, small and medium businesses, and very small businesses decision makers.

Method of interview

Online survey

Supplementary notes

* The source adds the following information: from 650 respondents, data from 514 business decision makers has been validated and used in the study". The age of the respondents was not specified.

The question was phrased by the source as follows: "Quels types de contenu sur les réseaux sociaux vous ont déjà influencé(e) dans l’achat d’un service ou d’un produit ?"

Citation formats

Useful shopping incentives on social media in 2020, according to French employees

Published by Thuy D., Jul 30, 2020
The type of representation that brands or companies have on social media depends on the visibility they get through their posts. In 2019 and 2020, the source had asked social media marketing representatives of companies in France, which types of posts incited the the most to buy a product or a service. The most prevalent response were articles and posst, with a growth of about **** percent from 2019, reaching **** percent in 2020. A striving format, the video, is not to be disregarded with a rise of almost ** percent bewteen 2019 and 2020.
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